Hello! Its been a few weeks since I announced that I will be heading to Alaska in 2018 to take on the notorious Dalton Highway to raise funds for Cerebra and Tiny Lives. I've been working flat out on lots of different items including; a sponsorship prospectus, project plan, contacting airlines to try and get sponsorship for my travel across the Atlantic, as well as designing a new logo for the ride (see below). The new Arctic Ride Alaska logo Arctic Ride Alaska is going to be by far my most difficult charity challenge yet for a few reasons. First of all I'm going to be on the other side of the planet, very far away from my support network and a full 9 hours behind UK time. This means I'll only have a short window to report back to my sponsors, media, and most importantly my wife and children. Secondly I'm not going to be riding my own bike. The cost of transporting my bike to Alaska and back was going to be more than I paid for the thing, and a sports to...
Real-world adventure. Purposeful miles